Google reviews are a way for your customers to rate their experience with you. These reviews are public for the entire world to see and they’re a big deal! Businesses that have lots of positive reviews are much more likely to attract new customers for a number of reasons:
- New customers can see that others have had a good experience and are more likely to trust your business if you have lots of good reviews
- Google bumps up the search rankings of businesses with good reviews
- Your positive reviews and subsequent bump in Google search rankings push your competitors down in search rankings
- Lots of positive reviews help to drown out any potentially negative reviews your company might have